So, you may have noticed…
Humanity losing faith in public information and institutions. Alienation and existential fears at all-time highs.
Well you’re not alone. Even the experts are scared. Not that you trust them.
But for the record, your leading Atomic Scientists have a Doomsday Clock set at 90 seconds to midnight.
No worries, my friend.
Enter: Survivors Guide to Earth.
The Trailer
The Film
From Oscar-nominated filmmaker Matthew Cooke (275M+ views on social media, top-30 podcast creator, former Larry King guest host).
Survivors Guide to Earth is like a David Attenborough film about the natural world but in this case, humans are the wildlife. And you are the hero.
Your mission might sounds familiar: Save humanity. But this time it’s real.
On your quest you’ll encounter awkward truths from neuroscience, mind punishing thought experiments, myth exposing histories, stunning visuals, and jokes. Bad jokes. Good jokes. And the ultimate joke.
(spoiler alert)
Nobody survives.
But maybe the humanity you can save is your own.
The Takeaway:
Our current way of doing things isn’t working. And nobody knows what to believe anymore. Humanity is nearly kaputski.
The only way to fix ourselves is if a critical mass can see what the world might look like if we:
* realized the brilliance of our traditions instead of argued over them.
* found out we have the means to end poverty everywhere.
* knew that how we plan our cities can solve all our most pressing problems.
* remembered how to share.
* had a bit more perspective.
* respected our limitations.
Film Distribution
Survivors Guide to Earth has the support of the A-list marketing team behind The Wisdom of Trauma with Gabor Mate (#2 most downloaded digital film ever) and renowned consciousness writer Eckhardt Tolle.
The social campaign is designed to cut through the noise, and tell a story of its own - one that skewers our communications landscape and reimagines a new one.
The Audience:
Global citizens (ages 16 to 106) who crave humor, honesty, imagination, models, and tools that shift perspective and inspire human progress.
Background / Proof of Concept:
After guest-hosting for Larry King and struggling with sensationalism in political media, Cooke wrote the first draft of Survivors Guide to Earth.
It was a 6 step note-to-self on how to report the news and reflect on human civilization.
Its guiding principle was inspired by famous journalist Tarzie Vittachi who said, “communication that does not transform is just gossip.”
During the first outbreak of COVID-19, the Quiet Foundation (Sol Guy and James Walton) published the booklet, and sponsored 160 artists to respond with their own understandings of the 6 steps to a more human world.
The project was a massive success. It brought a vibrant community together united by common purpose, compassion, and explosive creativity.
Our next steps: to inspire audiences worldwide.
